Nat Habit is one of India’s fastest-growing fresh-beauty startups, built on the philosophy of “Made Fresh Every Day.” Valued as a rapidly scaling D2C brand in the clean beauty space, Nat Habit has gained massive traction for its 100% natural, preservative-free, handcrafted skincare and haircare, inspired by traditional Indian kitchen rituals.
Unlike conventional cosmetic brands, Nat Habit follows a fresh-to-order model, meaning products are prepared in small batches using raw herbs, flowers, oils, and Ayurvedic ingredients without synthetic preservatives or fillers. This approach has made Nat Habit especially popular among ingredient-aware consumers, new moms, and clean-beauty beginners.
The Nat Habit Success Story
Founded in 2017, Nat Habit has revolutionized India’s natural beauty market as the country’s first “fresh beauty” brand, achieving an estimated valuation of ₹50+ crores by 2025. Created by Priyanka Khandelwal, a chemist-turned-entrepreneur passionate about returning to kitchen-style beauty traditions, this Pune-based startup has become the go-to choice for Indians seeking truly natural, preservative-free skincare and haircare.
What started as a small operation mixing fresh ingredients in a kitchen has grown into a thriving brand serving 200,000+ customers—all while maintaining the “made fresh daily” philosophy that sets them apart. Nat Habit’s success lies in its radical approach: rejecting the entire concept of shelf-stable products, instead creating formulations so fresh they require refrigeration and have 2-4 week shelf lives.
Unlike brands that claim “natural” while using preservatives for 2-year shelf stability, Nat Habit chose the authentic but challenging path: making products fresh to order, delivering within days of production, and encouraging customers to use them quickly. This commitment to genuine freshness over convenience has earned them a cult following among clean beauty enthusiasts who appreciate real ingredients they can recognize.
Today, Nat Habit represents the renaissance of India’s kitchen beauty traditions—proving that our grandmothers’ besan ubtans, methi hair packs, and malai face masks can be elevated into effective, modern formulations without compromising their natural integrity.
Top 15 Best Nat Habit Products
Best Face Cleansers (Ubtans)
1. Nat Habit Daily Glow Ubtan
Why It’s #1: This is the product that embodies Nat Habit’s fresh beauty philosophy—traditional ubtan made fresh, daily.
Key Ingredients:
- Besan (chickpea flour – cleansing, brightening)
- Turmeric (anti-inflammatory, glow)
- Orange peel powder (vitamin C, exfoliation)
- Rose petals (soothing, aromatic)
- Sandalwood (calming, fragrance)
Key Benefits:
- Daily cleansing without stripping
- Gentle exfoliation
- Natural brightening
- Suitable for all skin types
- No sulfates, no foam, just pure cleansing
- Traditional beauty ritual in modern format
Perfect For: All skin types, daily cleansing, those transitioning from chemical cleansers, glow-seeking
The Ubtan Tradition: For centuries, Indian women used ubtan (herbal powder paste) for cleansing and beautifying skin. Nat Habit brings this tradition forward—fresh-ground, preservative-free, the way your grandmother made it.
How to Use:
- Mix small amount with water, milk, or yogurt to form paste
- Massage gently on damp face for 2-3 minutes
- Rinse with lukewarm water
- Use morning and/or evening
Adjustment Period: If coming from foaming cleansers, your skin needs 1-2 weeks to adjust to non-foaming natural cleansing. Trust the process—clean doesn’t require foam.
Expected Results:
- Cleaner, softer skin: 3-5 days
- Visible glow: 1-2 weeks
- Improved texture: 3-4 weeks
Texture: Fine powder, mix to smooth paste
Shelf Life: 4 weeks from manufacturing (store in cool, dry place)
Price: ₹349 for 100g
2. Nat Habit Anti-Acne Ubtan
Why Acne-Prone Skin Trusts It: Clears breakouts without harsh chemicals that damage barrier.
Key Ingredients:
- Neem (antibacterial, acne-fighting)
- Multani mitti (clay – oil absorption)
- Tulsi (holy basil – purifying)
- Tea tree (acne treatment)
- Activated charcoal (deep cleansing)
Key Benefits:
- Reduces active acne
- Controls excess oil
- Prevents new breakouts
- Detoxifies pores
- Calms inflammation
- Fades acne marks over time
Perfect For: Oily skin, acne-prone skin, hormonal breakouts, congested pores
How to Use:
- Mix with rose water for extra soothing
- Can use as face mask 2-3x weekly (leave 10-15 min)
- Daily cleansing for very oily skin
Expected Results:
- Oil control: 3-5 days
- Active acne reduction: 1-2 weeks
- Preventive benefits: 3-4 weeks
Price: ₹399 for 100g
3. Nat Habit De-Tan Ubtan
Why It Removes Tan: Natural ingredients that have been removing tan for centuries, now conveniently packaged.
Key Ingredients:
- Raw turmeric (brightening)
- Tomato powder (lycopene, tan removal)
- Lemon peel (vitamin C)
- Kasturi manjal (wild turmeric)
- Sandalwood (soothing)
Key Benefits:
- Removes tan from face and body
- Brightens complexion
- Evens skin tone
- Suitable for all skin tones
- Natural sun damage reversal
Perfect For: Tanned skin, pigmentation, uneven tone, post-summer skin
How to Use:
- Mix with milk or curd for face
- Mix with besan for body scrub
- Use 3-4x weekly for tan removal
- Always follow with moisturizer and SPF
Expected Results:
- Initial brightening: 1 week
- Visible tan reduction: 2-3 weeks
- Significant improvement: 4-6 weeks
Price: ₹399 for 100g
Best Face Treatments
4. Nat Habit Kumkumadi Face Gel
Why It’s Precious: The legendary Ayurvedic facial oil adapted into fresh gel format.
Key Ingredients:
- Kumkumadi tailam base (16+ herbs in saffron oil)
- Saffron (brightening, glow)
- Sandalwood (healing)
- Liquorice (pigmentation)
- Aloe vera gel base (hydration)
Key Benefits:
- Fades pigmentation and dark spots
- Provides natural glow
- Hydrates without heaviness
- Anti-aging benefits
- Suitable for all skin types
- Fresh alternative to oil-based kumkumadi
Perfect For: Pigmentation, dull skin, all skin types, those who find oils too heavy
The Kumkumadi Legend: Kumkumadi is one of Ayurveda’s most prized facial treatments—traditionally an oil infused with saffron and 16 precious herbs. Nat Habit makes it fresh in gel form for modern preferences.
How to Use:
- Apply pea-sized amount on clean face
- Morning and/or evening
- Can use alone or under moisturizer
- Refrigerate for extended freshness
Expected Results:
- Immediate hydration and glow
- Pigmentation fading: 4-6 weeks
- Overall radiance: 6-8 weeks
Shelf Life: 2 weeks (refrigerate)
Price: ₹649 for 50g
5. Nat Habit Aloe Vera & Rose Face Gel
Why It’s Essential: Pure, fresh aloe vera gel—the way nature intended, not shelf-stabilized.
Key Ingredients:
- Fresh aloe vera gel (99%)
- Rose water (soothing, aromatic)
- Cucumber extract (cooling)
- Vitamin E (preservation, antioxidant)
Key Benefits:
- Intense hydration
- Soothes irritation and redness
- Calms sunburn
- Lightweight for oily skin
- Can use as primer under makeup
- Multi-purpose (face, body, hair)
Perfect For: All skin types, oily skin especially, soothing, summer hydration, after-sun care
How to Use:
- Apply generously on clean skin
- Can layer multiple times
- Use as hair gel for frizz control
- Keep in fridge for cooling effect
Shelf Life: 2 weeks (refrigerate mandatory)
Price: ₹299 for 100g
6. Nat Habit Malai & Saffron Face Mask
Why It’s Luxurious: Fresh cream (malai) and saffron—the royal facial treatment.
Key Ingredients:
- Fresh malai (milk cream – deep nourishment)
- Saffron (brightening, anti-aging)
- Rose (soothing)
- Honey (moisture binding)
Key Benefits:
- Deep nourishment for dry skin
- Instant glow and radiance
- Softens and plumps skin
- Anti-aging through natural ingredients
- Perfect pre-event treatment
Perfect For: Dry skin, dull skin, special occasions, winter care, mature skin
How to Use:
- Apply thick layer on clean face
- Leave 15-20 minutes
- Rinse with lukewarm water
- Use 2-3x weekly
Bridal Secret: Many brides use this 2-3x weekly for months before wedding for that traditional bridal glow.
Shelf Life: 1 week (refrigerate mandatory)
Price: ₹449 for 50g
Best Hair Care (Leps)
7. Nat Habit Anti-Dandruff Hair Lep
Why Scalps Love It: Traditional Ayurvedic hair pack (lep) for stubborn dandruff.
Key Ingredients:
- Methi (fenugreek – anti-dandruff)
- Neem (antibacterial, antifungal)
- Shikakai (natural cleanser)
- Amla (scalp health)
- Curry leaves (nourishment)
Key Benefits:
- Reduces dandruff significantly
- Relieves itchy scalp
- Controls scalp oil
- Strengthens hair roots
- Prevents flaking
- Natural alternative to chemical shampoos
Perfect For: Dandruff, itchy scalp, oily scalp, flaky scalp
How to Use:
- Mix powder with water to form paste
- Apply on scalp and hair
- Massage scalp for 5 minutes
- Leave 30-45 minutes
- Rinse thoroughly (no shampoo needed)
- Use 2x weekly
Expected Results:
- Reduced itching: 1 week
- Visible dandruff reduction: 2-3 weeks
- Clear scalp: 4-6 weeks
Texture: Coarse powder, makes thick paste
Shelf Life: 4 weeks
Price: ₹399 for 100g
8. Nat Habit Hair Growth & Fall Control Lep
Why Hair Grows: Ayurvedic herbs that stimulate follicles and reduce shedding.
Key Ingredients:
- Bhringraj (hair growth king)
- Brahmi (strengthening)
- Amla (vitamin C, iron)
- Methi (protein-rich)
- Hibiscus (prevents premature greying)
Key Benefits:
- Reduces hair fall within 4-6 weeks
- Stimulates dormant follicles
- Strengthens hair from roots
- Adds volume and thickness
- Natural conditioning
Perfect For: Hair fall, thinning hair, weak hair, overall hair health
How to Use:
- Use 2-3x weekly consistently
- Leave for 45-60 minutes (longer = better)
- Overnight treatment for intensive care
- Massage scalp during application
Expected Results:
- Reduced shedding: 3-4 weeks
- New growth visibility: 8-12 weeks
- Thickness improvement: 3-4 months
Price: ₹449 for 100g
9. Nat Habit Conditioning Hair Lep
Why It Softens: Deep conditioning without silicones—just nourishing herbs.
Key Ingredients:
- Reetha (soapnut – natural cleanser)
- Shikakai (natural conditioner)
- Hibiscus (softening)
- Aloe vera (smoothing)
- Curry leaves (shine)
Key Benefits:
- Deep conditions without silicones
- Detangles naturally
- Adds shine and softness
- Repairs damage
- Suitable for color-treated hair
Perfect For: Dry hair, frizzy hair, damaged hair, chemical-treated hair
Price: ₹399 for 100g
Best Shampoos
10. Nat Habit Reetha Shikakai Shampoo
Why It’s Different: Fresh, natural shampoo that actually foams—rare in natural category.
Key Ingredients:
- Reetha (soapnut – natural saponins)
- Shikakai (hair cleanser)
- Amla (strengthening)
- Bhringraj (growth)
- Aloe vera (conditioning)
Key Benefits:
- Natural cleansing with mild foam
- Doesn’t strip natural oils
- Strengthens while cleaning
- Suitable for daily use
- No sulfates, parabens, silicones
Perfect For: All hair types, those transitioning from chemical shampoos, daily washing
How to Use:
- Shake well (separation is natural)
- Apply on wet scalp
- Massage 2-3 minutes
- Rinse thoroughly
- May need double wash if very oily
Adjustment Period: First 2-3 washes may feel different—hair adjusting from silicones to natural cleansing. By week 2-3, hair feels cleaner, healthier.
Shelf Life: 3 weeks (refrigerate after opening)
Price: ₹449 for 200ml
11. Nat Habit Anti-Dandruff Shampoo
Why It Works: Treats dandruff while cleansing—two in one.
Key Ingredients:
- Neem (antifungal)
- Tea tree (antimicrobial)
- Methi (anti-dandruff)
- Lemon (clarifying)
Key Benefits:
- Reduces dandruff
- Controls scalp oil
- Prevents flaking
- Soothes itching
- Fresh herbal scent
Perfect For: Dandruff-prone scalp, oily scalp, combination with Anti-Dandruff Lep
Price: ₹499 for 200ml
Best Body Care
12. Nat Habit Body Ubtan
Why Body Deserves Natural Too: Traditional body cleansing and brightening.
Key Ingredients:
- Besan (cleansing)
- Turmeric (brightening)
- Sandalwood (fragrance)
- Orange peel (exfoliation)
- Rose (soothing)
Key Benefits:
- Full body cleansing
- Removes tan from body
- Softens rough skin
- Natural exfoliation
- Replaces body wash
Perfect For: Body tan, rough skin, dry elbows/knees, natural body care
How to Use:
- Mix with milk/yogurt in shower
- Massage all over body
- Focus on tan-prone areas
- Rinse thoroughly
- 2-3x weekly
Price: ₹449 for 200g
13. Nat Habit Chandan Haldi Body Wash
Why It’s Gentle: Liquid format for those who prefer convenience over powder.
Key Ingredients:
- Sandalwood (cooling, aromatic)
- Turmeric (brightening)
- Reetha (natural cleanser)
- Aloe vera (soothing)
Key Benefits:
- Gentle daily cleansing
- Mild natural fragrance
- Doesn’t dry skin
- Suitable for sensitive skin
Perfect For: Daily bathing, sensitive skin, convenience-seekers
Shelf Life: 3 weeks (refrigerate)
Price: ₹399 for 200ml
Best Specialty Products
14. Nat Habit Rose Water
Why Pure Matters: Steam-distilled, fresh rose water—no added anything.
Key Ingredients:
- 100% pure rose hydrosol
- Nothing else
Key Benefits:
- Tones and refreshes skin
- Balances pH
- Sets makeup
- Soothes irritation
- Multi-purpose use
- Pure, fresh fragrance
Perfect For: All skin types, toning, mixing with ubtans, facial mist, makeup setting
How to Use:
- Spray or apply with cotton pad after cleansing
- Mix with ubtan instead of water
- Mist throughout day
- Keep in fridge for cooling effect
Shelf Life: 2 weeks (refrigerate)
Price: ₹249 for 100ml
15. Nat Habit Ghee-Based Eye Serum
Why Eyes Need Ghee: Traditional eye treatment—ghee nourishes delicate eye area.
Key Ingredients:
- Pure cow ghee (deep nourishment)
- Almond oil (vitamin E)
- Saffron (brightening)
- Rose (soothing)
Key Benefits:
- Nourishes delicate eye area
- Reduces dryness
- Traditional Ayurvedic treatment
- Safe, food-grade ingredients
Perfect For: Dry under-eyes, those preferring traditional treatments, night treatment
How to Use:
- Tiny amount around eyes before bed
- Pat gently, don’t rub
- Will feel slightly oily (normal)
- Works overnight
Shelf Life: 2 weeks (refrigerate mandatory)
Price: ₹549 for 15ml
Best Nat Habit Products by Skin & Hair Concern
Best Nat Habit Products for Dry Skin
- Ghee Face Mask
- Rose & Oat Ubtan
- Kumkumadi Gel
Best Nat Habit Products for Acne-Prone Skin
- Ubtan Facewash
- Aloe Gel
- Neem-based Hair Lep (for scalp acne)
Best Nat Habit Products for Pigmentation
- Sandalwood Turmeric Ubtan
- Kumkumadi Gel
Best Nat Habit Products for Dandruff
- Dandruff Control Hair Lep
- Shikakai Hair Cleanser
Best Nat Habit Products for Beginners
- Rose & Oat Ubtan
- Aloe Gel
- Coffee Hair Lep
Beginner-Friendly Nat Habit Starter Routine
Morning Routine
- Cleanse: Ubtan Facewash
- Tone: Rose Water
- Moisturize: Aloe Gel / Kumkumadi Gel
Weekly Hair Care
- Hair Lep (1–2 times/week)
- Follow with Shikakai Hair Cleanser
Weekly Skin Care
- Ubtan mask 2–3 times/week
Is Nat Habit Really Chemical-Free?
Yes. Nat Habit products are:
- Preservative-free
- Free from parabens & sulfates
- Fresh-made with short expiry
- Suitable for sensitive skin (patch test advised)
Is Nat Habit Worth the Price?
Compared to brands like Juicy Chemistry, Kama Ayurveda, Vilvah, Nat Habit charges a freshness premium. However, users pay for:
- Higher ingredient potency
- Fresh batches
- Authentic Ayurvedic recipes
For clean-beauty lovers, Nat Habit offers good value.
Where to Buy Nat Habit Products
- Official Nat Habit website
- Nat Habit on Nykaa (limited range)
FAQs – Nat Habit Products
Yes, but choose lightweight products like ubtan facewash and aloe gel.
Yes, with consistent weekly use over 3–4 weeks.
Most are safe, but ingredient checks and doctor consultation are recommended.
Yes, due to no preservatives. Refrigeration is often advised.
Rose & Oat Ubtan or Aloe Gel are ideal beginner choices.
Conclusion: Why Nat Habit Deserves Your Trust
Nat Habit represents the authentic return to India’s kitchen beauty traditions proving that our grandmothers’ time-tested remedies, when made with quality ingredients and proper ratios, can compete with modern formulations without compromising on natural integrity. From the versatile Daily Glow Ubtan to the powerful Hair Growth Lep, each product embodies the brand’s commitment to genuine freshness over convenient shelf stability.
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